Why can't everyone be a YouTuber?

One in three UK primary school students dream of becoming a YouTuber in the future. The work of online opinion leaders fascinates dozens of people who often ask Creators about what to do to achieve success on YouTube? It is difficult to give an unequivocal answer. There is certainly no single effective method by which we will be able to gain thousands of fans and reach the top of the web in a short time — building a loyal community takes time, full commitment to all channel-related activities, and choosing a unified theme that will give viewers access to valuable content and encourage them to stay with the creator for longer. However, we can talk about certain personality traits, or a set of skills that facilitate professional activity on this platform. What should every YouTuber know?

Any profession, and the work of a youtuber is considered in just such a category, requires certain qualifications. Unlike a doctor, architect, graphic designer or programmer — in this case, it is not required to complete certain studies and complete practical courses. Nevertheless, not everyone who dreams of a career on YouTube can make this dream come true. Let's figure out where the secret of the Creators' success lies!

The creator of the creator is not equal

First of all, it is important to note the distinction between Creators based on the format or convention they choose. A different contribution of the work requires recording a vlog, and a completely different preparation of a film with a plot, based on a script that takes into account several different locations and characters.

Those who make videos often and publish regularly, also focusing on advanced editing, need more mental stamina and the ability to work under time pressure. There are also Creators whose videos appear once or several times a month, but they are complex enough that they require the involvement of the entire backroom of people. In this case, the youtuber must have a lot of skills, for example organizational

- notes Maciej Ejsmont, known on YouTube as Sheo.

It often happens that the Creator, especially at the beginning of his path, plays the role of both screenwriter, cameraman and editor. Acquiring such a competency package takes time and work, but practice makes a master. The principle is simple — the more time you spend on video creation, the more practice you get and over time you create better and better content in terms of quality and substance.

Find your place on YouTube

Do you think YouTube has it all? Nothing more wrong. Of course, it is much more difficult to be original today than it was a few years ago. Competition is high, and creating a tracing paper from existing channels is a poor way to attract viewers.

The basis is imagination and creativity. Before launching a new channel, it is worth doing research and shooting yourself with something new, not duplicating schemes. Then our chance of success increases.

— advise the creators of the Jelenie Jaja channel.

A good idea is half the battle, but even the most creative youtuber has to face a lack of venom someday. So where do we get inspiration for action? Curiosity about the world, exploring topics in your area of interest and attentive observation of current events - these are ways to constantly fuel enthusiasm for further work and avoid burnout.

Youtuber should follow the latest trends, not only in video, but also in fashion or music, in order to then be able, in the case of entertainment channels like ours, to parody them and portray them in a crooked mirror.

— says Nadia, ½ of Beksa's channel.

Knowledge of YouTube is important

If you decide to do activities on YouTube, you should know your “place of work” well. It is important to understand the laws that govern this platform. This is important if we are talking about the customs regarding the cooperation of the Creators, their contacts with the audience, as well as in the context of the technical aspects of the activity.

Optimizing your channel properly helps increase its growth in both new subscribers and views. Using the tools provided by the service, we can influence the positioning of the channel and materials in the search engine, or increase the engagement of viewers

Every detail counts, including title, description, keywords, or end screens. Knowledge of YouTube mechanisms will even allow you to increase the reach of materials to potential subscribers several times.

There is no shortcut

Building a loyal community takes time. In order to convince the audience, the Creator must offer them some value — he can educate them in some field, or provide entertainment. If what he posts is appealing to viewers, they will surely let him know and ask for more. However, this does not mean that after the second video, which did not go viral, you should hide the camera in a drawer.

Developers should not be afraid to take risks and experiment with formats. They also have to be persistent, often in many hours of work

— adds Sheo.

It is therefore worth trying, trying and trying again, but the goal is to create good content, and not just to conquer the subscription counter. The important ones are: authenticity, creativity, passion, but also a good relationship with the camera.

It is imperative to leave shame and uncertainty outside the frame. People who feel like a fish in water in front of the camera and are not bothered by its presence are more likely to be viewed

— adds Nadia Długosz.