MCN's place in the marketing ecosystem

The creation of most campaigns with influencers is mediated by MCNs (Multi-Channel Network), which bring together web creators. However, the term “brokerage”, as well as the name “partner network” itself, do not fully reflect the role of this entity in the market. MCN is just a “technical” tool, one of many used to work with creators. Today we can talk about a “partner agency”, whose tasks include, among other things, the creation of creative concepts, the production of video materials (for the channels of creators and for dedicated channels of brands), optimization, analysis of results, as well as education of the industry.

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