Knowledge base

Among the video services available on the market, YouTube leads the way - almost 21 million Polish Internet users use it every month. This is an important signal for marketers who should confidently navigate the world of influencer marketing and product placement.

According to experts, influencer marketing is currently the fastest growing channel of customer acquisition. Marketers are increasingly willing to decide on long-term and qualitative cooperation with web developers.

Do youtubers need to register for VOD broadcasters? Who needs to pay 1.5% on PISF? Has the government introduced a tax on YouTube (and TikTok)? Does the new law apply to platforms or channels? What is it all about?!?!

The creation of most campaigns with influencers is mediated by MCNs (Multi-Channel Network), which bring together web creators.

Multiplatform, professionalization of short video forms and growth of earnings of web creators — this is how the LTTM group summarizes 2022.

Do you want to know how much youtubers earn? Together with Business Insider, we have compiled a report from which you will learn everything!

Adding subtitles to your videos can directly affect the results of your content. In this short article we would like to tell you in 3 points why it is worth doing this.

Learn the most important rules of fruitful cooperation of the brand with the influencer.

Since we hear about the growing market of influencer marketing everywhere, it is worth explaining what it actually is and how you can use it in your brand.