What ROI do influencers generate?

One expert influencer, one video and one well-positioned video review of the computer. The effect? ROI of 223%. The collaboration of x-kom with web developers is an excellent example of the effective use of YouTube in e-commerce communication and proof that influencer marketing is a professional and measurable marketing action that translates into sales.

Target

Reaching a group of players, redirecting the audience directly to the e-shop page, and as a result, increasing sales.

Realization

70% of teens trust digital influencers more than classic celebrities The review prepared by the youtuber, who as part of the material will present all the advantages of the product, is a great value for both the brand and the viewers focused around the channel. That is why the main axis of promotion of the x-kom product offer is a video review recorded on the brand's channel. However, this is not a typical review. In the recording Jarek 'BlackWhite' Arczyński is looking for the perfect equipment to play, but within a certain budget. As a result, it presents viewers with two of the best in its category products. In addition to a reliable review, the recording also includes a clear CTA, encouraging viewers to visit the e-shop. In the description of the video there are also links to the reviewed computers. Thanks to the links containing the UTM code, the traffic coming from the influencer was tracked and measured. In this way, the x-kom store accurately measured the return on cooperation with Jarek Arczyński — dividing the net profit generated by all the costs incurred, achieving an ROI of 233%.

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Findings

Thanks to the links containing the UTM code, the traffic coming from the influencer was tracked and measured. In this way, the x-kom store accurately measured the return on cooperation with Jarek Arczyński — dividing the net profit generated by all the costs incurred, achieving an ROI of 233%. The video posted on the x-kom channel received more than 100 thousand views, generated nearly 4 thousand positive reactions, and the average watchtime was 4:16 minutes! The video also brought big sales effects in the form of 103 conversions per page. However, it is important to remember that many people who watched a given material may decide to buy it only later or in another form (e.g. stationary). The campaign reached the target audience, which is gamers. In this way, a comprehensive, reliable, target-oriented and reliable advertising of computer equipment and x-kom product offer was created.