Sitr0x and Speeq

Influencer marketing doesn't always have to be super creative and based on amazing ideas. Simple solutions are often the most effective. Proof — cooperation of the Speeq brand with the authority of mobile applications — SitR0x.

Target

Reach a broad group of people using mobile applications and generate as many downloads as possible of the Speeq app for learning foreign languages.

Realization

Work on the dedicated section included several stages. First, the influencer was given a test app so that he could familiarize himself with the interface and get to know the available language offer better. We then asked the reviewer to focus on the most important features and provided key messages from the customer's perspective. Based on this, a script was created that is also a review of the application created by the youtuber. The last element was to match the appropriate format. In this case, we opted for the popular series “mobile gaming”, in which Sitr0x prepares a series of “5 applications that will be useful in:...”. https://www.youtube.com/watch?v=CEHcbl1c1KQ Since the publication date coincided with the beginning of the school year, the ranking was a collection of applications that will facilitate learning for each student.

Findings

Within a month, the episode generated more than 150,000 views, and the app was downloaded by more than 17,000 new users (the number of downloads above average). This is a conversion of 11.3%.