Magic of Y in the Lidl store

A great collaboration of influencers from two separate worlds — internet and television. Illusionist Y and Karol Okrasa jointly promoted Lidl stores and products available there — customers were (literally!) enchanted. A perfect example of exploiting the talent of a youtuber and attracting his audience to the brand's channel.

Target

Strengthening the image of the “Lidl” brand, attracting new customers to stationary stores and engaging the target audience.

Cross-promotion — attracting youtuber viewers to the brand's channel.

Realization

As part of the collaboration, 2 episodes were published: on the channel Magic of Y and on the channel of the brand Kuchnialidla.pl. In the first episode, the youtuber together with Karol Okrasa (brand ambassador) used his incredible talent for illusion - he engaged random customers and used products available in the store. In the second video (published on the brand's channel), he prepared Thai ice cream together with Karol Okrasa in his own characteristic, magical way.

Findings

If the brand skillfully uses the talent of the youtuber, in addition to the wide organic reach (more than 0.8 million views), it can count on a very good reception of the content by the fans of the influencer. Fully branded (entirely realized in the Lidl store, with the participation of the ambassador, with multiple pronouncements of the brand name), lasting almost 10 minutes, the video gained 15,000 feet up — or 98% positive ratings! Cooperation with Magic of Y brought the brand not only reach, image benefits, but also several thousand new subscribers of the Kuchnialidla.pl channel.