Golden Bow Solutions

The key to the realized placement of the product, which will be watched with pleasure and will sink into the memory of the recipient, is the attention to the plot consistency. Aleksandra Żuraw's cooperation with the Golden Bow Solutions brand is an example of a good placement. Coffee is a natural part of the story and does not negatively affect the perception of the whole story. On the contrary!

Target

Increased recognition of the Golden Bow Solutions brand — a manufacturer of coffee with increased caffeine content, available in many unique flavors. The brand had launched a few months earlier and until then had sought to promote among sports-related influencers. Unfortunately, such activities did not bring satisfactory sales results, which is why Golden Bow Solutions decided to invest in activities with a range lifestyle creator.

Realization

The campaign is distinguished by the high trust of the brand in the influencer. Thanks to this, Ola (and her film crew) had a lot of freedom in how to present the product. In addition to the classic coffee placements, we managed to realize a unique, unique project. One of the videos created in collaboration with Golden Bow Solutions appeared on Ola's channel on the first of June and featured a visit to the Children's Home, which was gifted with the necessary products and equipment, purchased thanks to the remuneration that Ola received for activities with the brand. In addition to the incredibly important topic — helping children in need — the film also addresses the issue of paid collaborations, which viewers often judge very harshly. Ola's convincing closing speech presents the opportunities for help that commercial projects give, something that not every viewer is aware of. It is an important voice in the “world” of influencers and followers.

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Findings

The first appearance of the brand in Ola's social media meant that the servers of the brand's website could not withstand the overload due to the high traffic on the site. Previous product tests, after which Ola Żuraw knew (and sincerely liked) Golden Bow Solutions coffee, made the message very natural and convincing, so in the first tranche of cooperation with Ola we managed to generate as many as 1,070 shopping baskets, in which viewers bought on average two products each. This result was certainly influenced by the perfect fit of the product to the influencer. Ola is a young mother for whom sleep is a luxury, plus she loves sweets, but she is back in shape, therefore she cannot eat sweets. Thanks to GBS, it can reach for strong coffee, which gives it strength and allows you to enjoy a unique taste, without unnecessary calories. This prospect tempted many viewers. The combination of classic pro-sales activities (discount code, swipe up with a link to the online store) with image projects gave a great effect.