Christmas promotion action of the Alerabat.com plugin

Online stores hide dozens of discounts in their offers. Everyone would like to buy cheaper, and as a result, customers lack access to all discounts at the click of a button. On the other side of the screen are brands that, during the shopping rush, are wondering how to redirect customers and get them to buy right from them. The needs of both parties are connected by the Alerabat.com plugin, whose operation we tested and brought it closer to the audience in a promotional campaign using lifestyle creators.

Description

During the holiday season, hundreds of customers are in a shopping frenzy. The previous star differed from the previous ones, also in the matter of a significant increase in interest in online shopping. The search for the perfect gift for a loved one, a gift within a certain amount for an office colleague or inspiration to decorate the Christmas tree and decorate the apartment - thousands of proposals on hundreds of websites mean that in order to end the shopping chaos, it is often not the quality but the price of the product that prevails. Without the tricks of stacking in a stationary store, machine-made sites and screaming banners “Promotion”, how do manufacturers in online mode encourage purchases? More and more often, the answer is to establish partnerships with companies that specialize in promoting discounts and bargains. Despite the love of low prices, awareness of discount programs among Internet users is still at a small level. They consider plug-ins to be something incomprehensible, unnecessary and, above all, time-consuming, and they do not have that time. Thanks to cooperation with lifestyle developers, we showed viewers how easy, intuitive and, above all, profitable installation of the plugin is.

Target

The aim of the campaign was to build awareness of the service among customers, to dispel the myths surrounding the installation of the extension as time-consuming and complicated, as well as to actually present the benefits of installing AleraBat.com.

Realization

We produced the material involving as many as 17 lifestyle creators. Due to the festive atmosphere, published Vlogmas were very popular. The videos showing the Christmas fever from the inside were the perfect space to show the plug that facilitated the daily routine, that is, shopping. The effect was natural and fit into the context of the episodes, inevitably showing the viewer practical knowledge. The key to the success of the campaign was the variety of content in which the product was presented. Julia Kobus, Hej Łobuzy, Daily Boogie, Julia Zalewska, Dry Risers, Pink Vixen, Cheers my Heels, Nikoletta P., Max and Weronika Krasoniowie, VlogLola, TheKretka1, Sylwia Sajchta, Osipowiczka, Glammy Freak, Nanami Chan, Ola Żuraw and Oliwia Szymańska — all creators in a creative way they braided the use of the plugin for videos depicting their pre-Christmas routine. Ola Żuraw took the audience with her on a trip to Zakopane, Oliwia Szymańska offered gifts for every pocket, and Nikoletta taught the spectators how to reorganize a place in the dressing table.

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Findings

As part of the promotion, 17 videos were created on YouTube with a total number of more than 590 thousand views. Within two weeks of publication, the objectives were achieved and the cost of a single installation (CPA) was significantly lower than anticipated.