Education about the BIO range of products from Carrefour

How to eat healthy? What organic products should we look for? And where to look for them? The answers to these and many other questions were sought by Malvina Bakalarz from the Baku Family channel, who in collaboration with Carrefour proves that nutritional health does not have to be difficult and expensive at all.

Target

Building and strengthening the image of Carrefour as an eco brand and presenting a wide range of BIO products at very attractive prices. The brand wanted to show consumers that healthy food does not have to be expensive at all.

Realization

The Carrefour BIO campaign focuses on education. In order to reach a wide audience, in addition to communication through traditional means of communication, the brand has also bet on activities in digital. On the Internet, the role of specialists will appear people who know the most about organic crops, that is, farmers and orchardists. Their interlocutor is Malwina Bakalarz from Bakusiowo.pl, who appeared in the first installment of the BIO campaign. Now she continues the conversation about healthy food and organic shopping.

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Findings

As part of the cooperation with the brand, three recordings were published on the Baku Family channel, which in total generated more than 4 million views. On average, one viewer watched an average of 03:51 minutes of footage. The high viewership score is closely related to the form of a dedicated episode — a lot of information about the brand, but dressed in a very simple and natural narrative for Baku Family. In addition, Malwina Bakalarz enriched communication with posts on Facebook, Instagram and Instagram Stories. In addition to this, Malvina starred in videos published on the Carrefour brand channel. The image of the creator was also used in the Carrefour newspaper, in which the youtuber encouraged people to choose BIO products. As part of the campaign, a dedicated ebook with recipes for healthy food and snacks was created, which has been downloaded nearly 50,000 times.