Website: lifetube.com uses cookies, and this is done according to the settings of your internet browser, which you can change yourself at any time. The information archived with cookie is used by GRUPA LIFETUBE Sp. z o.o. with its registered office in Warsaw and LIFETUBE Sp. z o.o. with its registered office in Warsaw as controllers of Personal Data in order to ensure the functioning of the website. In addition, we may also use our own cookies and those of our partners for analytical, functional and marketing purposes, in particular to adapt the content of advertisements to your preferences, and advertising and marketing of our own services. The use of cookies for marketing, functionality and functionality requires your consent, which you can expressly click on “I ACCEPT”. If you want to adjust your consents, click on “SETTINGS”. Consent is voluntary, you can withdraw it at any time by changing the selected settings. More information about cookies can be found in our Privacy Policy.
LifeTube's analysis was based on 400 posts published in 2018 by 10 selected creators who actively use the “Community” tab on YouTube and maintain a fanpage on Facebook.
Lifetube
analysis and research
YouTube engages audiences almost twice as much as Facebook. LifeTube's analysis was based on 400 posts published in 2018 by 10 selected creators who actively use the “Community” tab on YouTube and maintain a fanpage on Facebook. The engagement rate was less than 12% for Facebook and more than 25% for Google.
Among the video services available on the market, YouTube leads the way - almost 21 million Polish Internet users use it every month. This is an important signal for marketers who should confidently navigate the world of influencer marketing and product placement.
According to experts, influencer marketing is currently the fastest growing channel of customer acquisition. Marketers are increasingly willing to decide on long-term and qualitative cooperation with web developers.
